Apr 2025

CRM & Integrated Multi-Channel Chat

Custom CRM and multi-channel customer engagement platform built on top of Chatwoot and PostgreSQL.

Tech Stack

ChatwootDockerPostgreSQLPHP GeneratorMeta APITelegram APINginx

Multi-Channel Conversation Stream & Custom CRM Architecture

Overview

Designed and deployed an omni-channel customer support and relationship management infrastructure. Integrated Chatwoot with custom PostgreSQL role-filtered views and tailored CRM backends to handle high-concurrency client conversations.

Architectural Highlights

Omni-Channel Integration: Configured and connected Telegram, WhatsApp (Meta Cloud API), Web Chat widgets, and Email into unified agent inboxes.
Dockerized Infrastructure: Setup automated Docker Compose orchestration across staging and production servers, cutting deployment turnaround by 50%.
Custom CRM Extension: Built high-performance master-detail conversation UI and contact management system using PostgreSQL views and PHP tailored schema.
Granular Access Control: Enforced strict row-level and inbox-level permissions ensuring support agents only access permitted conversations.
Performance Gains: Boosted database query response times by 30% through targeted PostgreSQL index optimizations and materialized view filters.